Advertising's greatest single contribution to business is its ability to build brands, and this c...
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The Successes and Sacrifices of the British Army in 1914 This work is a study of military history...
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John Philip Jones, has compiled a comprehensive guide to the seventy-seven key organizations and ...
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This authoritative and comprehensive handbook of successful advertising practices addresses such ...
John Philip Jones, bestselling author of What's in a Name? and When Ads Work, has edited an autho...
This is the first book to bring economists and applied entomologists together to make the case fo...
Psychology in Social Context: Issues and Debates provides a critical perspective on debate...