'This book is crammed with distilled, practical wisdom for key account managers and their directo...
Marketing Plans for Services, Third Edition is written in a pragmatic, action-orientated style an...
A fully revised and updated 8th edition of the highly renowned international bestseller...
Market Segmentation: How to do it and how to profit from it, revised and updated 4th Editio...
A fully revised and updated 8th edition of the highly renowned international bestseller...
Written for marketing and finance directors, CEOs, and strategists, as well as MBA students, t...
Marketing Plans for Services, Third Edition is written in a pragmatic, action-orientated style an...
'This book is crammed with distilled, practical wisdom for key account managers and their directo...
Market Segmentation: How to do it and how to profit from it, revised and updated 4th Editio...