The business classic, fully revised and updated for today's marketersThe second edition...

Businesses can do well by doing good -- Kotler, Hessekiel, and Lee show you how!Marketi...

P As products become increasingly similar, companies are turning to branding as a way to create ...

Marketing hat heute nicht mehr nur den Kunden als Käufer, sondern den Menschen als Ganzes im Blic...

Today, corporations are expected to give something back to their communities in the form of chari...

A thorough update to a best-selling text emphasizing how marketing solves a wide range of h...

An Ingredient Brand is exactly what the name implies: an ingredient or component of a product ...

En Marketing 5.0. Tecnología para la humanidad se identifica la creciente tendencia a alinear la ...

Neues vom Marketing-GroßmeisterDrei tiefgreifende Entwicklungen prägen die Zukunft des Marketing:...

Marketing guru Philip Kotler and global marketing strategist Milton Kotler show you how to sur...

Having read this book: You will have a basic understanding of strategy and the process of strateg...

Gold Medal Winner, General Business, 2012 Axiom Business Book AwardsUnderstan...